In the spring of 2019, during a trip to London, founder Gavin and his friends encountered a girl named Emily, from Ireland, dressed in elegant Hanfu at The Hill Garden and Pergola. Gavin was instantly smitten by her beauty, kindness, and wit, but struggled to confess his feelings.

Upon returning home, unable to forget Emily, Gavin found solace in the discovery of Hanfu. In October 2019, Ameriy was established, yet faced the unprecedented challenge of the COVID-19 pandemic. Despite significant losses in offline markets, Gavin’s luck turned as his Hanfu sales surged on Amazon.After three years of development, on March 1st, 2024, our online brand delleb was officially established.

In an era of rapid change, we deeply understand the preciousness and value of traditional culture. We are committed to infusing ancient Chinese traditional clothing with inspiration from modern design, breathing new life into tradition through innovative approaches.

Every piece of delleb’s Hanfu is a continuation and inheritance of Chinese traditional craftsmanship. Our team of designers carefully selects high-quality materials, integrates unique creativity, and employs exquisite craftsmanship to create works full of fashion and taste.

Wearing delleb Hanfu is not just about putting on a piece of clothing, but also experiencing the essence and charm of Chinese culture. We hope that everyone wearing delleb can feel the power of traditional culture, exude confidence and elegance, and become a new trendsetter of the times.